The Health Initiative

The Colors of Health Health Initiative is a community-based program that brings the 5 Cups, 5 Colors, Every Day message to schools, workplaces, healthcare settings and retail environments.

The initiative works with a broad coalition of partners — including food retailers, produce companies, health insurers, employers and community organizations — to create environments that make it easier for people to eat more colorful fruits and vegetables every day.

Research consistently shows that most Americans fall far short of recommended fruit and vegetable intake. The Health Initiative addresses this gap through point-of-purchase education, workplace wellness programs, school nutrition curricula and community outreach.

The program provides partners with a complete toolkit of educational materials, including posters, shelf talkers, recipe cards, digital content and staff training resources — all built around the simple, memorable Colors of Health message.

How to Get Involved

If you are a retailer, food company, health organization, employer or community group interested in bringing the Colors of Health Health Initiative to your community, please contact us. We welcome partnerships of all sizes and types.