Eating a variety of red fruits and veggies like tomatoes, strawberries, red apples, beets, watermelon and red peppers offers a wide range of potential health benefits.

Learn More


Blueberries, blackberries, grapes, plums and eggplant contain a range of anti-aging phytonutrients. Learn why berries may be potent allies in the fight against chronic diseases.

Learn More


Learn why eating carrots, sweet potatoes, pumpkin, oranges and other yellow/orange fruits and veggies may help keep your heart and immune system healthy and reduce your risk of cancer.

Learn More


Learn how dark leafy greens like spinach and kale may protect your eyesight and how cruciferous veggies like broccoli and Brussels sprouts may help protect against cancer.

Learn More


Add white and tan to the rainbow with onions, garlic, leeks, cauliflower and mushrooms. Learn why scientists are so interested in the wide range of potential “white” health benefits.

Learn More

Click on a color. Learn about the health benefits of colorful fruits and vegetables.

5 Cups. 5 Colors. Every Day.

Ever notice how colorful the produce section of your supermarket is? This beauty is more than just skin deep. There’s a lot going on inside those fruits and veggies: they’re loaded with vitamins, minerals, fiber, and phytonutrients—the plant compounds that bring many, vital health benefits. It’s the stuff your body needs for better health and to reduce your risk of chronic disease. And the way to get it all is to eat all your colors: about 2 cups of fruit, and 3 cups of vegetables. That’s 5 colorful cups every day. Your body will thank you.

Why Is This So Important?

Eating more fruits and veggies is the most widely accepted dietary prescription for better health. Yet Americans still eat far less than the recommended 5 cups a day. Making this one change in your diet could make a critical difference in your life. It’s important to remember:
5 Colors. 5 Cups. Every Day.

With The Colors of Health, you’ll be on your way.

Start learning about the important health benefits associated with each color group. Use the simple, colorful and powerful tools from The Colors of Health to:  Plan your shopping The Color Way™, begin tracking your progress to better health, and reward yourself along the way for staying involved and moving toward your goal.

Preview only. Many of the features of this site are not activated.